Update: Winner of the 2021 Transform Awards ANZ - Best visual identity from the professional services sector. See all winners here.

Realising new value

As the largest intellectual property (IP) services group in Asia Pacific, IPH has always made bold moves to drive growth and challenge the status quo in the market. Folk continues to work alongside the business to help transform how they go to market.

Over time IPH had acquired multiple IP services firms in Australia, New Zealand and Asia and their portfolio represented a group of independently operated firms with IPH as the investor facing entity, holding firms to account. IPH’s ambition, to continue targeted expansion in new markets, drive operating efficiencies from their scale, and increase client referrals across jurisdictions was at the heart of how they would create sustainable competitive advantage and disrupt a very traditional professional services industry.

Reframing the role of IPH

Folk commenced by helping the IPH executive to reframe what IPH was and it’s role for firms and for clients. A new vision of a network that underpinned all the firms emerged, giving structure to how the business delivered centralised corporate service. This connected firms in a new way and gave rise to a new global service opportunity that could transform how a firm’s clients file into many jurisdictions seamlessly across Asia-Pacific. We called it the network effect and it became the new narrative, behaviour and positioning for IPH.